Our Team

We are an investment advisory firm registered in Austin, Texas. Our team of fiduciaries works exclusively for you on a fee basis and earns no commissions from selling products.

The Representative Office has been authorized by the Financial Superintendence of Colombia to promote in Colombia the products and/or services of 57 West Capital Advisors, Inc. under resolution No. 0105 of 2024, on January 22, 2024.

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pic of team member Jorge Alberto Duran

Jorge Alberto Duran

General Manager

Jorge is a professional with extensive experience in strategic commercial and financial management of companies and foundations.

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With a background in project formulation, structuring, and management, as well as a consultant, lecturer, and partner in family businesses in the agro-industrial sector.

Worked for 10 years at the commercial finance company Inversiones y Crédito INVERCREDITO SA, which belonged to the Santo Domingo group in Colombia. He began his professional career as a consumer credit analyst, rising in the company to office manager in Cali, regional manager for western Colombia, and finally as National Credit Director. In this role, he participated in the merger of two commercial finance companies, leading to the entity being absorbed by Banco Santander de Colombia, which was later acquired by Banco Santander of Spain.

Subsequently, he joined as Administrative and Financial Vice President of the Bolsa deOccidente for 10 years, where he also served as manager of the Guarantee Fund for brokers of the Bolsa de Occidente. He actively participated in the design and implementation of the trading system for this exchange, the structuring and operation of the Central Securities Depository of Colombia, and finally in integrating the Colombian Stock Exchange through the merger of the Bogotá, Medellín, and Occidente exchanges.

He served as social director at the Cali Chamber of Commerce, as manager for the promotion and construction of the Valle del Pacífico Event Center, and as manager of the Cali Chamber of Commerce. He has consulted for the Cenvoc Foundation in Buga and the Sarmiento Palau Foundation in Tuluá. Additionally, he has been a member of the Board of Directors of the Hospital Universitario del Valle and the Clínica Oftalmológica de Cali, and in the public sector as manager of the Financial Institute for Development of Valle “Infivalle”.

pic of team member Luz Amparo Noreña

Luz Amparo Noreña

Comercial Manager

More than 30 years of professional experience in Sales Management and Management of large corporations in Colombia.

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Founder of LAN Export S.A.S, a company in the area of commercialization of leather goods and export to Europe.

Manager of the Valle del Cauca Executives Club, achieving strategic redirection of business services, retention and improvement of the relationship with more than 300 member companies. Management of Industry trade assoication with achievements in organizational climate, recovery of institutionality and financial sustainability. Strategic planning and execution of innovative projects that impacted the community with real benefits.

Corporate Manager Aviatur S.A. responsible for the engagement of corporate clients, developing corporate products, a sector that became 51% of the company revenues.

Commercial Manager Listo S.A. Leader of the Commercial and Customer Service process with 14 cities in the country. Responsible for the linking of new client companies. Tenders, Research and anticipation of competition with the development of added values to the service.

Founder and director of ECCO, Colombian Organizational Communication Company. Consulting company in communication strategy for the achievement of positioning, creation of public opinion, corporate concept, marketing of services. Media and community relations specialists.

Office Location

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pic of Office in Cali, Colombia

Office in Cali, Colombia

address:Av. 4 Nte. #6N - 67, Oficina 607 Granada, Cali, Valle del Cauca, Colombia